In collaboration with Saatchi & Saatchi IS I created a series of prints for a social campaign. To highlight the problem of stress we have created the world’s first relief prints taken from real people’s nails – the part of the body, that shows stress the most.
“What’s Eating You?” campaign consists of 3 relief prints – each of the graphics was cut into a real nail sealed off from stress. Our original prints were used in press, outdoor and exhibited in Warsaw’s art gallery Bohema. They appeared in mainstream Polish media successfully starting the conversation around stress.